These quality products are only available at your salon

MATRIX Total Results.

Our Heritage MATRIX, a leading professional haircare and hair color company in the United States, is part of L’Oreal USA’s Professional Products Division. Matrix was founded in 1980 by the American husband and wife hairdressing team, Arnie and Sydell Miller. Before he founded Matrix, Mr. Miller was a hairdresser for over 20 years. Mr. Miller decided to try his hand at running a different kind of company in 1971, when he developed individually applied eyelashes. He formed a firm, Ardell, to market the product to retailers and to beauty salons. Ardell eventually created and sold a hair color product. In the late 1970s, Mr. Miller saw that the retail market was shrinking and decided to sell Ardell in 1980 in order to concentrate on building Matrix, which would market its products only to professional haircare buyers. “I felt that in order to be successful, I needed more focus. I chose the professional end because I knew the business and I liked it better,” he said. The Millers wanted to provide hairdressers with a comprehensive range of products that would help them grow their businesses and provide the means to take full advantage of their talent and creativity. Now, over two decades later, the Millers’ original ideas still stand strong, and Matrix is committed to the development of the salon professional, offering a wide range of haircare, haircolor and texturizing products including: Biolage, Oil Wonders, Total Results, COLORINSIDER, SOCOLOR, Color Sync, Gloss Sync, Logics, LightMaster, V-Light, Vavoom, COLORGRAPHICS, Opti.Collection, Opti.Effects, Opti.Smooth and Style Wave.

Steampod for home.

Efficient, superfast and well-groomed. The power of the steam straightener and the ultimate recovery of the by steam activated pro-keratin technology. Watch this video and discover how it works

  • Reflective shine and natural movement.
  • Ultimate care.
  • Smooth longer sustainable results. Milkshake. concept™ was founded in 1999 by Ivano Panzeri, founder and president of the company The company quickly became an important player in the professional hair fashion sector, ranking high within the Italian and international markets. The company’s personality is clear cut and renowned: its ultimate goal is the search for the highest quality, combined with creativity and a flair for the latest fashion trends. concept™ combines high quality products with all the necessary supporting materials to give salons the tools they need to provide excellent services and retail products, so that they may create tailor-made consultations for every client.

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